One of the missions of our company was to give back and our sister companies use the philosophy 
of skateboarding and art as a vessel to do just that. Jett brand is not a skateboarding company, rather 
Jett was established with philosophies that skateboarding taught us as we expanded into different parts 
of life. Seeing the world in a different way, like skating a ledge that some people only look as a place to sit. 
When we look at a moth or a tree, we see design, texture and energy. Just like street skating where you fall  thousands of times but have to get back up  to get that trick. We bring that same persevence to screen printing and clothing design. We have messed up 1000's of pieces to get to where the quality of the products are now. To film a skateboard video part,  you try a trick 100 times for a three second clip and if you get one a day it is a good day.  Jett has made 7 skateboard films that are eight minutes long so you can do the math.  We have brought that same mentality to our nature shoots and films. Without the perseverance skateboarding taught us,  we would have have stopped at 500 missteps and just give up
but skateboarding taught us that quitting was never a option.

A Skateboard is not just a piece of wood, it is a way of thinking and creating. It created this company
so it is an honor to be able to give back thru our studios and teach this philosophy to help change kids lives just like it changed ours.